The Attraction Formula

It is two days before the book launch (which explains why I’m looking so tired right now in the video!).

I’m a little nervous, a little excited… At the time of writing this I’m sitting in Los Angeles about to fly back to London tomorrow.

Before we get onto that however, today I want to give you an idea that you can use in your love life.

Attraction is something that can be learned; it’s not something set in stone.

There’s a myth that we’re either attractive or we’re not – or that someone can either be attracted to us or not.

In reality, I’ve found that life’s not so simple. It’s not that black and white.

Have you ever become attracted to someone who wasn’t your type?

That’s because attraction has a formula. There’s a science to it, which is what I want to go through with you today. I want you to come to believe that attraction is possible to influence.

You can have someone who is constantly attractive in one environment, and you can put them in another environment and they’re not.

Have you ever gone out and felt that you were getting so much attention one night, but the next you didn’t get any?

This didn’t happen because you looked so different on each of the two nights. There are things you can do to change and improve your appearance of course, but there are other factors at play.

Here is the formula you need to know for creating deep and lasting attraction…

1) Visual Chemistry

People think this is just about how you look – and it’s not true. It’s about how you’re perceived.

It’s about how you walk, talk, move, what your body language conveys – and there’s a lot we can do in each of these to influence how attractive we are perceived to be.

2) Perceived Challenge

This is what people are really talking about when they talk about the idea of ‘playing hard to get’.

Men want to feel that they are earning you every step of the way. They want to feel that you’re attainable, but there are steps they have to go through to earn your attraction.

3) Perceived Value

Perceived value is what you have about you that is really worth something. This might be to do with personality traits that you have, the lifestyle you have – something that makes a guy think to himself, ‘this woman has value to add to my life’.

4) Connection

Connection is when the two of you truly feel like you relate. This comes mostly from understanding.

–’Do I feel understood by this person? And do I understand them?’

–’Do our beliefs, ideas and ways of thinking relate?’

This is what creates connection. And notice that you can have all of the first three components without any connection. That’s why connection is such a vital piece in the formula.


What did you think!? Intrigued by this idea?

The book is where I’ve really attempted to give a lot of detail on this, and where I’ve been able to talk about this at length. If you’re interested in learning more about this, the book is your chance to do so.

When you see what I have for you on Thursday (release day) to celebrate the launch, you’re going to go nuts. This is going to be really, really big, and I can’t wait for you to see what I have in store.

If you’ve already signed up to pre-order your copy and you’re coming along to the book launch party (this Saturday – Feb 2nd in London) I can’t wait to see you there and meet you in person!

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30 Replies to “The Attraction Formula”

  • Love this – connection has definitely been missing for me with certain guys in the past!

    See you on Saturday Matthew!

    Jane x

  • Omg mattew :-D, i’m sooooooooooooooooooooooooooooo excited to read your book :). I trust in the things you say. Sadly my phone won’t let me veiw the video but I just read what was on the page.

    My book is delivered from Amazon by about the 4th or 7th of February, so I guess that means I’ll have to get something else signed :)………….

    ……..a printed Amazon cover of your book :-D lol, i’m only joking. Hopefully I can make it anyway

    Congratulations on the book :)

      1. Aww bless your heart :), I think you deserve all the support in the world for all the support you give. Yes, I sure hope so. All the best x

  • I love all your videos etc and have pre-ordered your book. Sadly, London is not so easy to get to due to time and train fares being so expensive. It would be great if you came up north sometime. York is a great city to visit!! Debbie X

  • Hi Matthew

    Great reminder (just watching the video before leaving to go on a date tonight)! Looking forward to Saturday’s book launch.

    Kirsty x

  • Looking forward to reading more on this in the book (which amazon informs me i will get on Saturday.) Hope you enjoy saturday as you deserve all the happiness and success.

  • hi yeah i do relate to what you talk about and i do look for that deep attraction and connection. i look forward to reading your book

    i would love to better my situation and look forward to been able to achieve that through the help of your book

  • Hi

    I also have your book preordered and it will be delivered on Saturday hopefully, cant wait! :)

    I agree with Debbie, please come and visit the North of England too at some point as London is a bit out of the way for me too, and I would love to attend one of your seminars!

    Many thanks

  • Can’t tell you how excited I am to celebrate your book launch with you on Saturday… I have listened to the secret of attraction talk and just done the weekend programme… My head is still buzzing from the weekend and can’t wait to spend another amazing few hours this Saturday….

    Zsuzsanna x

  • This really resonates – tapping into how to feel attractive more of the time is something I’d definitely like to find out more about :-) (And I’m really looking forward to the launch on saturday!).

  • Hi Matthew I am so excited about the book, I have MTM video’s and they have changed my life.. I love the way you deliver this very insightful information.. I am now on Month 5 and just keep going over and over them.. I can’t believe I have 6 men interested in me OMG, all I do is follow what you say and for me after being married for 27 years and 55 years old, it is truly amazing,life changing, I even have guys as young as 35 keep asking me to go out with them hahahaha, turned my life around… not just with men, but with so much more, so many area’s of my life have changed, i see myself so diffently now can you believe it.. Sooooo loooking forward to the book so I can pick you up anywhere ooops lol.. You are truly wonderful, thank you so much for what you have done.You are my hero… I am not able to attend the launch this weekend… but I know it is going to be fabulous.. I wish I could have been there to thank you in person.. but I send my love, a cuddle and big fat sloppy kiss… You are awesome…much love from a very thankful, excited Vee xxx

  • Thanks for pointing this out. Attraction is something that really bugs me cos guys seem attracted to me one minute and not the next and it just confuses the hell out of me. But to me its cos they’re jerks. Or is it me? I can never be sure.

  • Thank you.I love what you wrote, but something has occurred to me and that is……. what’s the difference between being a woman of ‘high value’ and being a ‘princess’ type who thinks the world revolves around her.

    Also when you understand a guy but he isn’t making enough attempt to understand you. Looking forward to reading your book that I ordered from Amazon. x

  • Hi i am looking forward to reading this book, i am not 100% sure if i can come on Saturday due to prior commitments but i could finish early, is it possible i can turn up and buy the book there? Good Luck with it, looking forward to the book so much. Anyway good luck with it all and thanks for writing this book, much appreciated.

    Natalie x

  • Wow i am so looking forward to reading this book, i wanted to ask can you turn up to the event or do you have to book. I have a prior commitment and am not 100% sure if i can come but will be in the west end Saturday. I am so excited to buy this book. Congratulations on the book and thanks so much for writing it, much appreciated, i need to read this. My dad or brothers never taught me about how men can be, so i have had to learn the hard way so yes this will be good for me.
    Good luck with it all, and can i book on the day?

    Natalie x

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