Matthew Hussey: 

I feel conflicted making this video. I love what I do. I have been doing it a long time, nearly 20 years now. But there is a problem. I can illustrate this problem with something that used to happen at my live events when I was touring. I would begin with a question, and that question was this “how many new men do you meet in an average week?”

That was back when it was almost all women. Now my audience is much more mixed. By the way, shout out to all of the guys watching this video. I would start with the number ten and almost no hands would go up, and I’d keep working my way down to eight, seven six, five, four. When I got to zero, meaning zero new people a week, 80% of the hands went up.

And this was from a group of people who were actually trying to find love. That’s why they were there. And therein lies the problem. Watching videos and getting advice cannot be the only thing we do to make progress in our lives. Watching my videos can’t be the only thing you do to make progress in your love life. Watching Matt D’Avella videos about him going on a one mile run for 30 days straight is not me going on a run.

Annoyingly, if you’re watching this video and you are looking for love, but you can’t tell me one clear thing you’ve done this week to make that happen. Please stick around for this video and watch till the end. There’s no judgment in this video. We all do it, but the message is deeply important and I promise you, it has the potential to completely change your trajectory in life.

Now, the reason that so many people don’t even know they’ve fallen into this trap is because the danger is silent. In fact, the dopamine hit that we get from watching a helpful video feels really good. It makes us feel like we’re doing something towards our goals, even though our lives are the exact same way by the time we’re done watching the video.

The feeling that we have learned something new can feel like progress. But in truth, you won’t actually know if your interpersonal life is any different until you actually start taking small risks in applying the knowledge you’re learning here. It’s no different to someone saying, I want to start a business and then doing nothing to actually start that business.

But reading 12 books about starting businesses and finding they are no closer than they were a year ago. Or if your goal is to gain more strength this year, but instead of picking up dumbbells and trying, you keep watching videos about the perfect workout plan from your bed. Here is another trap I want to talk about. There…David, that has to be inshot.

David:

Oh my God. There is something so fundamentally true about what you’re saying.

Matthew Hussey:

Now, it’s not like a profound truth. I’m saying that I think people can see the boom in the shot.

David:

Oh, okay. Stings a little bit. That hurts. But you’re right. I got to do something to change it.

Matthew Hussey:

Okay, well, can you raise it so it’s not in the shot anymore?

David:

There is something so practical about what you just said.

Matthew Hussey:

Okay, well, can you do it then, please?

David:

Absolutely. I’m writing it down right now. Trust me.

Matthew Hussey:

Have you listen to anything I’ve said in this video?

David:

Of course. Matt. Yes. This video is about taking action and in your life. And I know exactly the action that I need to do right now. Move the boom, Mike. And if I may, though, Matt, I’m a little more worried about the people that are watching this video that are wondering what they can do to take action with their love lives.

Matthew Hussey:

Well, David, I’m actually glad you said that because we have something coming up that is going to show people exactly how to take action. It is my Year of Love event that is happening on April the 21st. If you have not signed up yet, there is still time, but this is the last chance. Go to JoinYearofLove.com.

This event is free. It will take you 10s to sign up. Last time I did this event in January it was the biggest online event I have ever done. Thousands are going to be showing up, but it’s only happening one more time. So go to JoinYearofLove.com. Sign up now and I will see you this coming Tuesday to give you an actual action plan for your love life this year. I can’t wait to see you there. What are you doing?

David:

I’m taking action Matt, you riled me up. I’m going for it. Moving the boom mic. Is that good?

Matthew Hussey:

We are living in a time of peak saturation of content. But at some point, too much content with no action becomes a form of procrastination and avoidance. It’s easier to watch a video about how to handle a ghosting than to go out there and risk getting ghosted. It’s easier to watch another video about attachment styles and over pathologize ourselves and the people around us, rather than just go on another date and risk it not working out.

It’s easier to watch my video about how to compliment men than to send a compliment to a real man and have that compliment not be reciprocated. It’s easier to look forward to my videos every single week, instead of looking forward to a new date, because the new date could let you down. Now there is a difference. I want to add a caveat when it comes to certain kinds of content that I put out.

For example, heartbreak content or content relating to healing from narcissistic abuse. Healing in these areas takes time, and in the moments where we’re in pain and we need to heal, we can’t get enough support and good ideas when we’re going through something like that. But even in these cases, there is a danger that we spend so much time doing a forensic analysis on everything a person ever did to us that we never actually move forward with our lives, move forward with meeting new people who aren’t like the last one at a certain point.

Talking about that person continues to make them the star of a movie that is actually about you. It makes them the headline. And haven’t they been the headline for long enough already? You are the star and the director of your movie. You get to guide where the main character you goes. I think of my videos every week like they should be the seasoning in someone’s week.

They shouldn’t be the meal. These videos should inspire someone to go out there and live and take risks and try something new. Manage a difficult situation differently. They are not supposed to be leading you to watch another ten hours of additional content. And this is especially important in the modern day, when the internet is getting flooded with low quality AI generated content and bad advice.

Hayao Miyazaki, the creator of the famous animated movie Princess Mononoke, was once in an interview about the movie. He said this when he was talking about the parents of the children who watched those movies, and it really stopped me in my tracks. He said they buy videos of our films to watch again and again. They think that children are fine because they’re viewing good quality films over and over.

That’s outrageous. Rather than watch a film 50 times, their children should be doing something else. 49 of those times during the 49 repeat viewings of Princess Mononoke. They are losing out on something, and the adults don’t realize that it’s something that can’t be regained. That is a powerful quote. The idea that they could be doing something with all of that inspiration the movie has ignited in them.

Instead of watching the movie another 49 times, I believe a powerful 15 minute YouTube video should inspire you to go and take action. The rest of the week until the next video a week later. What it shouldn’t do is inspire us to go and watch another 50 YouTube videos. And I really don’t need to convince you that I believe in this message, because as someone who wants this YouTube channel to thrive, making this video is a horrible decision.

Real quick. One alternative to mindlessly binging content on YouTube is to try Matthew AI so that you can actually just ask a specific question you have, instead of having to troll YouTube videos to try to find the answer to your problem. You can go to ask AskMH.com and ask Matthew AI whatever question is on your mind right now, absolutely free.

And you will get an answer instantly, not a generic answer or an answer to your specific challenge. Go try it now AskMH.com if you haven’t already. It will blow your mind. There is, by the way, another trap that we have to be wary of. That’s not the content consumption trap and that is the passivity trap. The trap that we fall into when we say, I’m done with YouTube.

I’m done watching videos on this, getting advice on this. I’m deleting all of the apps. I am just going to let life guide me. Now let’s be clear about something. Sitting around and waiting for flowers to grow is not the same as planting seeds. What progress in our love lives or in any part of our life actually looks like?

Is developing the habit of doing something every week, or in some cases, every day, that moves us forward, even by a little bit in your love life? It could be. I developed the habit of initiating conversations that might actually lead somewhere, or the habit of flirting, or the habit of joining more communities so that I expand my options ingraining that habit as a sign of progress.

So too is noticing over time that you’re reacting to things differently in your love life. Things don’t make you quite as anxious. Every rejection doesn’t feel quite as personal, doesn’t feel like it’s a direct commentary on your self-worth. Maybe you bounce back from heartbreak a little quicker. This is what progress actually looks like. The habit of taking action consistently in your love life, and noticing that you are responding to situations differently than you did before.

Okay, wait, there’s one more trap. If the first trap is content consumption to too much of a degree, and the other trap is being passive and just saying, well, just the universe will handle it for me, the third trap is crushes. In other words, the person we are fixated on right now in our love life. I talk to people all of the time who have had a crush that has lasted years.

Literally. Many of them are amazing people who could be so happy if they found their actual person, who almost certainly is not this particular crush, or at least much of the time, isn’t. I met someone like this recently. I was out living my life and someone came up to me and said, I’ve been following you for a really long time.

She was awesome. She had great values. She was eloquent, she was understated, lovely to be around. And she then proceeded to tell me about a person that she had been stuck on for a decade. And my heart sank because I was like, your person is out there and you are going to be so happy when you meet them, but we need to get this person you’re fixated on out of the way so that you can meet them.

Crushes are safe the same way that reading romance novels with a brooding lead are safe. They are an escape from real life. They are not where our beautiful life resides. If we could only access it. They are actually the thing that distracts us from the beautiful life we could be creating. Look, I get it. I really, really do.

It is so hard to do things. I want to write more, but it is so much easier to look at my phone or to watch videos for inspiration from other creators. I want to read more, but it’s so much easier and more fun to go to Barnes and Noble and read the covers of books to see which books I would like to add to my personal bookshelf, than to read the ones that are already on my bookshelf.

And there’s that whole crowd out there who’s like, extreme discipline and it’s all your fault, and take ownership and whatever. And yes, I believe in taking responsibility for taking action in our lives, but it is definitely not all your fault. We all having our minds sucked into our phones every day, ultimately by companies who do not care about you.

They just want your attention. Which is another way of saying they want our time and our energy so that they can monetize it. I have a five month old son who is not an age where he even knows what an iPhone is, and yet when there is a screen in the room, he is drawn to it like a susceptible hobbit being drawn helplessly to the One ring.

It is terrifying to me. David’s unhappy because in Tolkien lore, hobbits are actually the least susceptible to the ring, which is what makes it possible for Frodo to take it all the way to the Mordor. And therefore the idea of a susceptible hobbit is unfairly maligning hobbits. In my defense, in the world of Lord of the rings, my five month old son resembles most hobbits.

So look, let’s do this. Let me know in the comments! One risk that you are going to take this week. Maybe attending an event that it would be really easy not to go to, which incidentally, was something I recommended in my Find Love offline video. Maybe it’s you’re going to give someone a compliment, which I recommended in my Male Compliments video, or maybe is actually working through a challenging interpersonal conflict that you have been avoiding with a partner, which I have discussed in countless videos.

Maybe the action you commit to in the comments will inspire someone else who is watching, who has been struggling to take action. Maybe it will give them an idea. And of course, if you need ideas about how to take action in your love life, do not forget to join the Year of Love. You can sign up by going to JoinYearofLove.com.

I will see you my friends on April the 21st.

*This transcript was whipped up with the help of AI. While it does a pretty impressive job, it may have the occasional typo, mix-up, or moment of creative interpretation. If you spot anything that looks a little . . . adventurous . . . thanks for your patience (and your sense of humor).*